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Chatrooms, tacky banner exchanges and cutesy emoticons dominated the Web 1.0 world. Web 2.0 moved away from all of that moving into interactivity, dynamic and user-generated content. In order to effectively navigate the Web 2.0 world, you'll first need to recognize the icons of this new social networking and social bookmarking world. With websites impacting web surfing like Myspace, Bebo, Facebook and Ning, social bookmarking websites including Digg, Del.icio.us, StumbleUpon, and the biggest success story in dynamic, interactive content Wikipedia, Web 2.0 has truly come into his own.

Internet marketers look upon any Web 2.0 site as a source of solid traffic. They open up their own pages on Web 2.0 sites and interact with the members, whip up frenzy and drive people to their own websites. The result is terrific: more traffic, more backlinks, and more word-of-mouth publicity - and this one comes for free - ahh, what more can an Internet marketer want?

Is it as easy as it seems?

Well, in actuality, the answer is a resounding NO! Web 2.0 marketing requires time, effort and commitment that previous web tactics barely touched. There has to be a lot of time for learning, implementing and tweaking what will hopefully turn into a successful campaign.

1. Your website must look chic, sport quality content that is informative as well as entertaining, and the copy must be written by an expert.

2. People like to hang around social networking websites just to kill time, so that must be a part of your traffic funneling system. Know that they are simply there to hang out and not buy. If you want to try and divert them to your website, it has to be really pulling piece of advertising copy, something entertaining like videos, games, audio, commentary and the like. It must hook the reader and entice them to read more. If you come at them with a sales pitch, it will immediately turn them off and you will wind up without sales.

3. You shouldn't approach your Web 2.0 marketing campaign in a half-hearted manner. If you have decided to go the whole hog, then you must put in a whole lot of time and effort to plug in informative-cum-entertaining content, and finally you can leave a small link in your signature that links to your website.

4. Web 2.0 websites are designed for you to interact with people. It is not there for you to sell. You must be expert, able to answer questions and put up posts that both entertain and inform. You are building rapport, not making sales. Any other thought will stop you dead in the water.

5. You cannot expect Web 2.0 marketing to draw traffic to your website the way PPC advertisements or SEO (Search Engine Optimization) tactics do. You have to be ready for less.

6. You should get into Web 2.0 marketing if and only if your website is generating good sales. If your sales are mediocre or you have just set up a website, then this is not the time to go for Web 2.0 marketing.

These cover just a few of the basics of Web 2.0 marketing. Where ever you start with marketing in this new virtual world, will be a learning curve and stepping stone to more success. The sooner you start, the quicker you'll have results. Good luck in your pursuits.

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