The Basics of Social Bookmarking
Social bookmarking is one way in the world of web 2.0 to quickly drive large amounts of traffic to your website. This can be done with a consistent and exponentially growing basis through this method.
The first question people as is what exactly is social bookmarking it. In essence it is the sharing of websites through bookmarking websites that allow you to rate, comment and share websites that you have found interesting and bookmarked. People are constantly searching for great websites on the topics that interest them. Individuals can use social bookmarking sites in order to find sites on a particular topic based on tags.
It used to be getting high page rank results was the key to driving continuous amounts of traffic to a website. That is still true, but the method to get those rankings has dramatically changed. On page methods including optimizing content for search engines to read was part of it. Nowadays, while on page optimization processes are still important, through social bookmarking websites can be found quicker and easier based on the personal preferences of the people searching.
The difference between search engine results and social bookmarking results is in the process used to find a site that a person is interested in. For instance, if a person likes a certain music group, they will start out searching on popular search engines. In addition, people will also StumbleUpon a site about music based upon what they've looked for before. Even more targeted would be searching with tags which are little keywords that are indexed by places like Technorati and Ice Rocket. If a website tags itself and lets the social bookmarking site that they've updated their website on a certain topic, it will travel all over the web, be syndicated through an RSS feed and be instantaneously transmitted to anyone who possesses a reader.
You can get traffic to your website through feeds, social networks like Facebook, Myspace, StumbleUpon and the like, and social news networks where people can post stories they find of interest as they surf. These places include Digg, Newsvine, Reddit to name a few.
This includes using a wide variety of options that have only recently become available. Things like viral marketing, video websites, social networking websites and using social bookmarking sites. Consider all the different aspects to marketing a website and be sure to incorporate as many as possible into your strategy.
All of these things combined are what helps to create a website with a high level of traffic generation and a constant flow of new potential customers. Posting to all these sites can be a challenge. To make the process ease something called widgets were created in order to assist people in posting. This allows for people to simply click on an icon and post the link to their account in the social bookmarking or networking site. This is of great benefit and allows for a large number of sites to be placed quickly and effectively with the least amount of hassles. It is designed to be as easy to use as possible. It is one of the things that is making it one of the most popular ways to generate traffic in this new Web 2.0 environment.
Most people, however, will use the larger sites and bookmark their sites, filtering them through the use of specific tags that others can search on. Tags are very easy to use and take a place like Technorati and breaks it down into interest-driven sections that only those people who are interested in will search on and find your website.
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Published July 14th, 2008
Filed in Home Business, Marketing