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If you are anything like me then the thought of having to to create original sales copy is a job that is never looked forward to. Unfortunately it is one of those jobs that cannot be shirked if you want to take advantage of your email list and use the auto-responder facility. It is commonly recognised that most sales hardly ever come from the first visit to the product website. The best that you can hope for is to record the email address of the visitor who has asked to be kept informed of future developments. The aim of the auto-responder emails to go out and bring back the order.

How do you build guaranteed content for these emails? You could write about how good the product is, or some other factual topic of interest. This type of content can be important when building rapport and trust with the members of the list, but unfortunately they don't make any money.

If you are going to get sales, you need to be able to write killer emails that rake in the cash. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

Can you learn to write killer emails for your auto-responder, yourself?

Well there is a well proven three email approach that works in almost every case. This method is simple and the skill lies in thoroughly knowing your product. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is designed to build up rapport and trust . This is a soft sell email, one which identifies very clearly what the product features and benefits are. It will set the foundation and describes the product in some detail and identifies why the reader will find the product necessary.

Email 2. The second email is the most important of the three. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. The third and final email that gets the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any barriers to purchase. So now it is time to get the order. The best approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see what benefits the product will bring to their lives.

The greater the benefits, the more chance there is of a sale.

The ability to identify product benefits and then write killer emails is a good skill to learn as it will dramatically raise your profits. As in all things, practice makes perfect and as long as you follow the basic principles you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are professionally written and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.

Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com