Articles

One of the most powerful ways to drive traffic to your site is by submitting articles to publishers. Most internet marketers fail to show great results when article marketing because they fail to follow a few simple rules to make their articles stand out from the clutter.

The first step is creating a powerful headline. You should spend a good portion of your time on the headline itself. Make it something compelling and interesting. It should make the user want to know more about what you are writing about. If you can't get people to stop and take a look at your article, who cares what's written in your article? Nobody. Again, spend some time on the headline, it's worth it.

Next, the article needs to be engaging, informative and well written. You need to compel the user to read the entire article. Try to create a unique angle or slant on the topic. Then throw a bit of your unique personality into the mix. You are writing for humans here, not a computer, humans want to laugh and cry. Make sure to check for spelling and grammar errors. Even if you impart some very important wisdom in your article. If it seems like it was written by a 4th grader, nobody is going to believe what you say. Now, you'll want to send out unique versions to each publisher. The duplicate content penalty isn't a myth. The real name should be the omitted results penalty, but under any name it hurts your chances of creating back links that count and driving traffic. Create 3 different versions of your article and get a software tool to combine them into a unique coherent whole.

Finally send out your articles to as many publishers as possible. There are dozens of software packages and services available to submit your article, though only a handful while send out unique content automatically. You can find some though, including free ones. Once you have the software, spend at least a hour a week building up your list of websites, newsletters and other publishers. Don't stop until you have at least a list of 5,000.

Once you've done all these steps, I can't help but think you'll be a success. Traffic will start finding your sites more often, more back links will count and the search engines will give you a lot of love by positioning you well. All it takes is a little extra time, which most people aren't willing to put in. Differentiate yourself from the crowd by doing so!