Articles

Grabbing people's attention and getting them to read your marketing material is becoming ever so challenging. But techniques and tricks are becoming ever so clever.

You need an effective, attention-grabbing headline to get someone's attention and hold it. Without it, your sales letter is completely useless. The same is true of e-mail subject lines, because they convince people to open them.

There are some hypnotic 'text tricks' you can use to really make your headlines, titles, and subject lines extra appealing. However, I must warn you that some of these tricks are edgy and not for the faint of heart!

And we've used these ourselves, so they work.

Below are five very unusual ways you can begin to grab someone's attention and stop him or her cold, as long as you have the courage to use them. They are:

1. Use a headline with "fill-in-the-blank". For example, you can say, "Make As Much ______ As You Want to, in Your Own Home!" There's not a much better way to generate curiosity than inserting a blank in your headline at a very strategic place.

2. Write your headline backwards. '!emoH nwO ruoY ni ot tnaW uoY sA yenoM hcuM sA ekaM' Many people will want to sit there and figure out what you're saying, especially if they're not expecting it.

3. Write two words that appeal, and one totally unrelated one. 'Money! Freedom! Lizards!' Humor often combines two or three completely unrelated subjects or ideas.

4. Emphasize specific words with all capital letters, underlines, or dashes. Here's a hint. Look at headline of this article again. You can make certain keywords really stand out in your headline or title that subconsciously trigger a favorable response from your readers.

5. Censor out one or two words. 'Write at the xxxxx Of Interrupted Thought!' This is similar to having a blank in the headline, but using characters or a 'black box' to block out a word from being seen. Again, your readers can't help but think, 'What are you hiding?'

Once you use these tricks, make sure you explain the title or headline in your opening. Don't be seen as unprofessional. For example, you could start your opening paragraph by saying, "I see my headline got your attention." Then go on and explain yourself so the readers understand.

There are a lot of other techniques you can use and come up with on your own. These are just a few of the tricks listed in the 'Hypnotic Traffic Tools' bonus report. Use these ideas sparingly as well throughout the body of your content, instead of just keeping to your subject or headlines with them.

Test these out and have a little fun!

Marketing on the internet is not as difficult as you may think. Find legitimate ways to make money online, or how to increase your website traffic at http://www.nitromarketing.com/blog